Camsing Produces and Distributes Star War Products in China

The Group’s subsidiary entered collaboration with Disney China to produce and distribute Star War products.

According to the announcement made by the Group, Camsing Brand Management (Group) Company Limited, a subsidiary to the Group has entered a manufacturing and sales agreement with Disney China, the agreement involves Star War commercial goods to be produced and distributed by Camsing in China.

Disney China is a subsidiary to the world famous conglomerate Walt Disney Company, which is renowned for its establishment in entertainment and media business. It has produced a range of household names and characters, among which Star War series is hailed by a world-wide audience.

The collaboration with Disney China marks another milestone for the Group as its strong competency in branding and licensing has been proofed again. 

Camsing Brings Transformers Credit Cards for Chinese Consumers

2014 marked the 30th anniversary of Transformers as well as the 60th anniversary of China Construction Bank (CCB). In June 2014, China Construction Bank launched a set of new Dragon credit card with inspirations from Hollywood’s blockbuster Transformers 4: Age of Extinction. Camsing Global successfully implanted CCB’s brand in the movie, raising CCB’s profile and strengthening its soft power with the help of the influential Transformers brand and the popular movie.

CCB’s brand implantation was the most comprehensive crossover collaborating and marketing case in the past five years. The whole process includes preparations in mid 2013, product implantation, peripheral product design and production and promotion through new media and offline campaign. The product implantation in Transformers 4 is the highlight of innovative marketing: the robot investigated around the ATM machine and the logo of CCB and CCB credit card revealed in a 3-second shot, naturally integrated with the plot.

CCB seized the opportunity and launched the new Transformers theme Dragon Credit Card, as the first to integrate movie elements in credit card products. Brand authorized and exquisitely designed credit card and sophisticated peripheral products strengthen the brand’s impact on customers.

In addition to facilitating the product implantation in the movie Transformers 4: Age of Extinction and movie image licensing for credit cards, Camsing Global also independently designed and developed the movie related products, including Transformers cell phone shells and patented matching pothooks.